Bonaveri was born in 1950 arising from the skilled hands of Romano Bonaveri who, during a difficult post-war period, invented a new job exploiting his talent in handling paper and plaster.
It was in this way that, out of necessity, life was given to the first bust forms of the company that 60 years after would prove to be a breeding ground for creativity and researchable to express the best “Made in Italy” philosophy.
Today Bonaveri simply means ‘Mannequin’ and wherever there is quality fashion – in a shop, in a museum or in a photo shoot – a Bonaveri mannequin is there.
Linking handmade skills with a visionary sense of form, the company supported and influenced the origin, definition and success of the Italian and world’s fashion industry during that magic moment when the concept ‘ready-to-wear’ started its prominence.
We have two key moments in this story. The first during the eighties while the world of fashion experienced a huge growth and when Mr Romano Bonaveri’s sons, Andrea and Guido, joined the company pushing toward a rapid modernization in terms of the managerial and production aspects.
The second is in 2000 when, with the incessant search of elements able to interpret the sense of times and to dialogue with the designers’ creations, Bonaveri acquired the Schläppi mannequin company famous for the visionary of its pieces: wonderful, iconic (often futuristic) collections marked by a sense of the unspoken.
With a few minor revisions through the Bonaveri experience, the company was able to unfold a charm and a timeless product. This is how these new collections, which truly changed the art of Visual Merchandising, were born. Those thin and flexible figures became expressive and would say, almost blessed with a soul.
Today the company produces nearly 18/20,000 mannequins per year divided into two lines spanning the entire production: these being the Bonaveri Artistic Mannequins and the Schläppi.
The company has its offices in Renazzo di Cento (FE) and the factory was built in 2006, incorporating the most modern techniques and combining automation with craftsmanship.
Visiting the factory you would see workshops using the most sophisticated body digital scanning techniques, others dealing with the computerised analysis of volumes to the area dedicated to the work of sculptors handling with clay, plaster and resins to reach the final mannequin. In the search for the soul of the mannequin, there is a biunique creative process aimed at achieving both tasteful and poetic standards of expression.
The company can rely on an extensive distribution network with representative offices in New York, London, Paris, Düsseldorf, Amsterdam, Antwerp, Zurich, Athens, Singapore, Hong Kong, Tokyo and Melbourne.